尊敬的客戶及合作伙伴:
潤(rùn)邦集團(tuán)(RAINBOWCO)謹(jǐn)此宣布,為深化集團(tuán)全球品牌戰(zhàn)略,提升品牌凝聚力與市場(chǎng)競(jìng)爭(zhēng)力,自2025年9月1日起,我們將正式啟動(dòng)產(chǎn)品品牌升級(jí)計(jì)劃:現(xiàn)“GENMA-KALMAR”聯(lián)合品牌將全面整合升級(jí)為集團(tuán)“GENMA”品牌,此舉標(biāo)志著潤(rùn)邦在高端裝備制造領(lǐng)域的全球化發(fā)展步入嶄新階段。
本次品牌升級(jí)是潤(rùn)邦繼2022年收購(gòu)KALMAR港機(jī)業(yè)務(wù)戰(zhàn)略布局的深化延續(xù),經(jīng)過(guò)三年卓有成效的資源整合與協(xié)同發(fā)展,我們已成功實(shí)現(xiàn)技術(shù)升級(jí)、制造能力強(qiáng)化、市場(chǎng)突破以及服務(wù)網(wǎng)絡(luò)的優(yōu)化,先后成功斬獲寧波舟山港集團(tuán)76臺(tái)(全自動(dòng))RTG及改造、埃及Damietta 40臺(tái)RTG、摩洛哥Marsa Marco 50臺(tái)RTG、荷蘭RST碼頭STS與RMG在內(nèi)的一系列標(biāo)志性重大項(xiàng)目訂單。
此次戰(zhàn)略整合旨在構(gòu)建更為清晰、統(tǒng)一的全球品牌形象,我們鄭重承諾:
·“GENMA”品牌將繼續(xù)秉持并超越“GENMA-KALMAR”品牌所代表的高品質(zhì)技術(shù)標(biāo)準(zhǔn)、嚴(yán)格的供應(yīng)鏈管理及高效的服務(wù)體系。
·現(xiàn)有合同、服務(wù)承諾均不受品牌變更影響,按原約定條款有效執(zhí)行。
·品牌過(guò)渡期間的業(yè)務(wù)連續(xù)性與穩(wěn)定性不會(huì)受到影響,為客戶和合作伙伴提供無(wú)縫銜接的服務(wù)。
未來(lái)GENMA品牌將通過(guò)持續(xù)擴(kuò)大全球制造基地布局、深化技術(shù)創(chuàng)新與優(yōu)化全球服務(wù)網(wǎng)絡(luò),為全球客戶、合作伙伴提供更卓越的產(chǎn)品、更高效的解決方案與更優(yōu)質(zhì)的全生命周期服務(wù)。
衷心感謝您長(zhǎng)期以來(lái)的支持與信任,我們期待以嶄新的“GENMA”品牌,與您攜手共進(jìn),共創(chuàng)輝煌未來(lái)!
如需了解品牌升級(jí)細(xì)節(jié)或洽談合作,請(qǐng)與我們聯(lián)系:cranesales@rainbowcoglobal.com
To Our Esteemed Customers and Partners:
RAINBOWCO (Rainbow Group) is pleased to announce a strategic brand upgrade to strengthen our products’ global presence and enhance market competitiveness. Effective from September 1, 2025, the current "GENMA-KALMAR" co-brand will be fully integrated and elevated into the unified "GENMA" brand. This milestone marks a new chapter in RAINBOWCO’s globalization journey as a leading high-end equipment manufacturer.
This product brand evolution builds upon our strategic acquisition of KALMAR’s heavy port crane business on 2022. Over the past three years, we have successfully integrated resources, advanced technologies, expanded manufacturing capabilities, and optimized our global service network. These efforts have culminated in landmark projects, including the supply of 76 units (Auto)RTG & retrofit for Ningbo Zhoushan Port, 40 RTG for Damietta Port in Egypt, 50 RTG for Marsa Marco in Morocco, and STS/RMG cranes for RST in the Netherlands, among other major global contracts.
The consolidation under theGENMA brand reflects our commitment to a clearer, more cohesive global identity. We assure you that:
·GENMA will uphold and surpass the high-quality standards, rigorous supply chain management, and efficient service systems synonymous with the GENMA-KALMAR legacy.
·All existing contracts and service commitments remain unchanged, with no impact on terms or execution.
·Business continuity and stability will be ensured throughout the transition, guaranteeing seamless support for customers and partners.
Moving forward,GENMA will further expand its global manufacturing footprint, drive technological innovation, and enhance worldwide service networks to deliver superior products, smarter solutions, and comprehensive lifecycle services.
We extend our deepest gratitude for your enduring trust and collaboration. Together under theGENMA brand, we look forward to achieving even greater success.
For inquiries or partnership opportunities, please contact:cranesales@ rainbowcoglobal.com